Fingers in Pies was asked to become involved with the first in a series of Peroni Nastro Azzuro hosted dinner experiences.
Peroni say that ”The dinners are a revival of the Italian Renaissance tradition of ‘Salone’. The Salone were gatherings of the like-minded under the roof of an inspiring host, as participants sought to amuse one another while they refined their tastes and increased their knowledge through the course of an evening’s conversation.”
The first dinner took place in The Manchester Art Gallery – and was hosted by fashion expert Gianluca Longo. The dinner saw him delve deep in to the city’s thriving fashion scene and cultural identity with 20 of Manchester’s most influential bloggers, designers and fashionistas, all hand picked to attend. Each demonstrated the city’s absolute sartorial independence from the capital and proved that in Manchester, on-line business is much more powerful than any glossy magazine when it comes to dictating trends.
Our creative director Alix Walker attended the dinner and was impressed by the format while enjoying the more intriguing take in the way a brand can engage with locals, when visiting a city for the first time. One of the key points was that a selection of people were approached on the street during the daytime, and then asked to attend the drinks reception. This created a cross section of Manchester folk enjoying the splash of Italian hospitality offered out by Gianluca Longo and his entourage.
Alix Walker at Amici di Peroni – Manchester Art Gallery
