Fingers in Pies worked alongside MLB Studio to co-ordinate and manage the ABSOLUT, North West event campaign, during 2010.

ABSOLUT – A CREATIVE COLLABORATION WITH SPIKE JONZE.

I’m Here.

Ahead of the nationwide launch, the film formed a key part of bringing the new campaign to life in the UK.  Across key cities in the U.K., ABSOLUT hosted a series of preview screenings of I’m Here.  Theses appeared in interesting and unexpected locations, which challenged people’s ‘ordinary’ everyday perceptions.

”Fingers In Pies sourced venues, managed on-line and social media promotions and utilised an extensive local knowledge.” 

”This was crucial to supporting the promotional campaign, surrounding the films premier screenings.”

’I’m Here‘, a 30-minute short film; was at the heart of the ABSOLUT campaign, ‘In An ABSOLUT World, Ordinary Is No Place To Be’.

The film premiered at Sundance Film Festival in January 2010.

Watch The Trailer Here…

ABSOLUT Ltd. Edition Launch Events – Manchester and Leeds November 2010.

In November for a limited time, ABSOLUT turned the ordinary into the extraordinary in Manchester and Leeds.

”Fingers In Pies sourced venues, managed relationships, and integrally, supplied the theatrical performance required, to carry off such an ambitious and extraordinary series of events.” 

Guests joined us on an interactive and personal journey; explored a unique maze in small groups, and at times individually. Dined at the one minute restaurant or added a word to the never ending story.
Each event included an exceptional ABSOLUT drinks experience, featuring the new ABSOLUT Limited Edition and unique ABSOLUT drinks.

The Strap line was :

‘Be our guest and make the present exceptional.’